Mud Records

When Geoff Merritt, owner of the pop-centric Parasol label, wanted to document the post-Nirvana Urbana-Champaign music scene of the early-mid 1990s the Mud Records imprint was created for more rock-oriented titles. Early Mud singles from Hum and Hardvark pre-date those bands' respective major label experiences, and Mud gained even more notoriety during the 90s with releases by touted indie-rock bands Braid, Sarge, and Absinthe Blind.